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How Modern IVR Campaigns Boost Engagement and Sales
In an age where customers expect instant, personalized, and seamless communication, businesses must go beyond traditional marketing channels to stand out. One technology that has evolved significantly and continues to deliver strong results is IVR marketing. Modern...
Pay-Per-Call Advertising: The OG Performance Marketing Channel
In today’s digital landscape, where every click, impression, and conversion is carefully measured; pay-per-call advertising stands out as one of the most reliable, scalable, and results-driven marketing channels. What many marketers don’t realize, however, is that...
LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition
Renowned Mobile Marketing Expert Bob Bentz Unveils Second Edition of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" Philadelphia, November 22, 2023 - Bob Bentz, President of Purplegator, a leading marketing agency based in Philadelphia,...
SHARKS!
Rise and Grind with Mobile Marketing In the Shark Tank with Daymond John Bob Bentz, author of Relevance Raises Response, was in the Shark Tank and got a chance to talk mobile marketing with his favorite shark, Daymond John, at the Prince Theater in Philadelphia. "I...
WVU Alumni Association Spotlight: Interview with Author Bob Bentz
Mobile Marketing Podcast: WVU Alumni Association The author of Relevance Raises Response, Bob Bentz, was recently interviewed by the WVU Alumni Association as part of its Spotlight Series. The interview is part of a podcast series that highlights alumni...
Mobile Marketing and Its Importance with Bob Bentz
Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn't tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz's 354 page book, Relevance Raises...