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Pay-Per-Call Advertising: The OG Performance Marketing Channel
Most people think of pay-per-call as a modern digital marketing model. It isn't. The core idea, that advertisers should only pay when a real customer makes contact, predates the internet by decades. It was born in the 900 number era, when businesses discovered that...
LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition
Renowned Mobile Marketing Expert Bob Bentz Unveils Second Edition of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" Philadelphia, November 22, 2023 - Bob Bentz, President of Purplegator, a leading marketing agency based in Philadelphia,...
SHARKS!
Rise and Grind with Mobile Marketing In the Shark Tank with Daymond John Bob Bentz, author of Relevance Raises Response, was in the Shark Tank and got a chance to talk mobile marketing with his favorite shark, Daymond John, at the Prince Theater in Philadelphia. "I...
WVU Alumni Association Spotlight: Interview with Author Bob Bentz
Mobile Marketing Podcast: WVU Alumni Association The author of Relevance Raises Response, Bob Bentz, was recently interviewed by the WVU Alumni Association as part of its Spotlight Series. The interview is part of a podcast series that highlights alumni...
Mobile Marketing and Its Importance with Bob Bentz
Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn't tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz's 354 page book, Relevance Raises...
Bentz Talks Mobile Marketing on The SkillBites Show
Bob's book, Relevance Raises Response, was published by SkillBites and he was invited to be interviewed for their podcast, The SkillBites Show. Judy and Bob discuss many of the topics covered in his book. They talk about SMS text message marketing, social media...