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Pay-Per-Call vs. Pay-Per-Click or Local Businesses
Local businesses live and die by lead quality. When marketing budgets are tight, every dollar needs to generate real conversations, not just clicks. That’s why the debate between pay-per-call vs. pay-per-click has become more important than ever. Both models fall...
From 900 Numbers to Mobile Marketing: How Phone Campaigns Evolved
Long before smartphones, apps, and push notifications dominated the digital landscape, phone-based campaigns were already shaping how businesses connected with customers. From the rise of 900 numbers in the late 20th century to today’s data-driven mobile marketing...
How Modern IVR Campaigns Boost Engagement and Sales
In an age where customers expect instant, personalized, and seamless communication, businesses must go beyond traditional marketing channels to stand out. One technology that has evolved significantly and continues to deliver strong results is IVR marketing. Modern...
Pay-Per-Call Advertising: The OG Performance Marketing Channel
In today’s digital landscape, where every click, impression, and conversion is carefully measured; pay-per-call advertising stands out as one of the most reliable, scalable, and results-driven marketing channels. What many marketers don’t realize, however, is that...
LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition
Renowned Mobile Marketing Expert Bob Bentz Unveils Second Edition of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" Philadelphia, November 22, 2023 - Bob Bentz, President of Purplegator, a leading marketing agency based in Philadelphia,...
SHARKS!
Rise and Grind with Mobile Marketing In the Shark Tank with Daymond John Bob Bentz, author of Relevance Raises Response, was in the Shark Tank and got a chance to talk mobile marketing with his favorite shark, Daymond John, at the Prince Theater in Philadelphia. "I...